Deepika Padukone is the second Indian film industry personality to join Hyundai as a brand ambassador, after Shah Rukh Khan.
Hyundai Motor India announced today that renowned actress Deepika Padukone has joined the company as a brand ambassador. She is the second Indian film industry personality to join the carmaker as a brand ambassador, following Shah Rukh Khan.
Hyundai has not stated whether Padukone has replaced Khan as its brand ambassador or if both will be associated with it concurrently.
“Deepika Padukone, a globally renowned Indian icon with outstanding ability, has joined our team as a brand ambassador. Her captivating personality and distinguished career are a wonderful fit for Hyundai Motor India’s up-and-coming brand.
Deepika’s influence extends beyond the silver screen, resonating with a diverse audience, especially the vibrant youth and in this exciting partnership, we envision Deepika as the perfect catalyst to
close the gap between the goals of the youthful, energetic population and our state-of-the-art cars. Her personality is a reflection of Hyundai Motor India’s core values, which combine passion and innovation. We think that working together will strengthen our brand’s visibility and establish a strong bond with the progressive and dynamic demographic we want to attract. “We are excited to explore new frontiers with Deepika and craft a compelling story that motivates the upcoming generation of car enthusiasts,” stated Tarun Garg, COO of Hyundai Motor India.
“I am delighted to join forces with Hyundai, an iconic name synonymous with innovation and excellence in the automotive industry,” Deepika Padukone said of her partnership with Hyundai’s Indian division.
What’s more exciting is Hyundai’s commitment to inclusivity in an industry that has traditionally been dominated by men.
Stay tuned to WebArena360 for more updates.